perFORM is a music business and artistic development incubator. Founded in 2019, our work is to enable practitioners in the music industry to Filter, Order, Refine and Master the business and artistic skills required to build a sustainable music career.

Our vision

To increase the number and quality of trained professionals working in the music industry
To provide tools to define, measure and track career progression and success for practitioners in the music industry
To create opportunities in the music sector by developing peer and industry wide networks
To transition creators into sustainable creative enterprises
To significantly contribute to the formalization and professionalization of the music sector in Kenya

Our people

Musicians (singers/songwriters/rappers), music producers, artist managers, music publicists, sound engineers, light engineers and event producers.