About Us

Who we are

perFORM is a music business and artistic development incubator, with focus on enabling music industry practitioners to Filter, Order, Refine and Master the artistic and business skills required to build a sustainable music enterprise.


  • Powering music success in Africa.


  • Accelerating the music industry’s growth for sustainability.


  • To position ourselves as the preferred music sector learning platform in East Africa



  • Experimentation: We commit to imagine, test, iterate, and build upon.
  • User-centric: We commit to understanding those we serve.
  • Creativity: We commit to imaginative, innovative, authentic and progressive expression.
  • Accountability: We commit to ownership, collaboration, transparency and delivering value

Filter, Order, Refine, Master