Explore the resources below for tips and advice from perFORM's network of experts to support your growth in the music industry.
bRANDING FOR aRTISTS | perFORM Music Incubator Podcast: Episode 1, pART 2
Can you stay true to your brand and appeal to the masses? Branding & marketing experts Nyambura Ngumba and Muthoni Maingi break down how artists, managers, and music pros can balance authenticity with commercial success.
Whether you're building a niche following or aiming for mass appeal, this episode will help you craft a brand that resonates and thrives.
Watch now & start shaping your music career with intention.
Watch Previous Episodes: perFORM Music Incubator Podcast
Publicity, PR & Digital Strategy for MUSIC ENTREPRENEURS | perFORM Music Incubator Podcast: Episode 1, Part 2
How do you get your music heard and build a strong reputation? This episode breaks down publicity, PR, and digital strategies—what works, what doesn’t, and how to maximize social media platforms.
Key Takeaways:
- Publicity vs. marketing—what’s the difference?
- PR’s role in shaping an artist’s image & credibility
- How media placements & press features open doors
- Smart social media strategies to grow & engage your audience
Watch Previous Episodes: perFORM Music Incubator Podcast
Publicity, PR & Digital Strategy for MUSIC ENTREPRENEURS | perFORM Music Incubator Podcast: Episode 1, Part 2
How do you get your music heard and build a strong reputation? This episode breaks down publicity, PR, and digital strategies—what works, what doesn’t, and how to maximize social media platforms.
Key Takeaways:
- Publicity vs. marketing—what’s the difference?
- PR’s role in shaping an artist’s image & credibility
- How media placements & press features open doors
- Smart social media strategies to grow & engage your audience
Watch Previous Episodes: perFORM Music Incubator Podcast
