At perFORM Music Incubator, we blend passion, creativity, and practical expertise to elevate your journey in the music industry. Our programs combine engaging classwork with hands-on creative workshops in songwriting, music production, and performance preparation.
Grow your skills with our immersive boot camps, where you'll develop and refine your music in collaboration with peers and mentors. Each cohort concludes with a high-energy concert, showcasing your growth and talent to a live audience.
Whether you're starting out or leveling up, perFORM is your launchpad for success in the African music scene.
Artist Management Program
Master artist management with perFORM’s in-depth training in strategic planning, contract negotiation, and financial management. In this program, you’ll develop essential skills to represent and manage talented musicians. Shape the future of the music industry by propelling artists to new heights. Ideal for aspiring and practicing artist managers, as well as people strongly interested in business development within the creative sector.
Event Production Program
Master professional event production with perFORM’s comprehensive training in event planning, logistics, artist booking, and event marketing strategies. In this program, you’ll learn from industry professionals to curate unforgettable musical experiences by developing essential skills in stage management, event logistics, and comprehensive event organisation. Ideal for event producers in Kenya seeking to perfect their event production, planning, and logistics.
Music Publicist Program
Elevate your music publicity career by learning from industry leaders through perFORM’s expert-led curriculum and tailored mentorship. Connect with influential professionals and unlock unparalleled networking opportunities to build a thriving career in music publicity. Ideal for music publicists in Kenya seeking to master music promotion, musician branding, and PR in the music industry.
Sound engineering Program
Take your expertise in sound engineering to the next level with comprehensive training in live audio mixing, studio recording, and mixing. Gain hands-on experience with the latest audio engineering technology and industry techniques, guided by skilled professionals who’ll help you refine your craft. Build the knowledge and connections essential for a successful career in sound engineering.
Perfect for audio engineers and sound enthusiasts in Kenya looking to advance their skills in live and studio sound environments.
Artist (Singer | Songwriter | Producer) Program
Reach new heights in your musical journey with comprehensive training in singing, songwriting, performance, and stage presence. Perfect your skills with industry experts through tailored mentorship and immersive workshops. Develop your music skills and connect with influential professionals to build a thriving music career. Ideal for musicians in Kenya seeking artist development, songwriting skills, and performance coaching.
Light Engineering Program
Master the technical and creative skills you need to excel as a lighting engineer, responsible for bringing life to live performances, special events, television shows, and films. This program offers immersive training in stage lighting, colour theory, and visual ambiance design. Learn hands-on with industry experts to ensure each production you light is unforgettable, and connect with a network of professionals to launch a thriving career in lighting. Ideal for individuals in Kenya seeking to specialise in stage and production lighting for diverse media and events.